target audience

Given the violence, drug and crime references in Wake Up Call and based on the BBFC guidelines we believe our media product should be certified a 15 age rating.

http://www.bbfc.co.uk/what-classification/15

The BBFC guidelines state that a 15 rate film can include any and all of the following:

strong violence

frequent strong language (e.g. 'f***').
portrayals of sexual activity
strong verbal references to sex
sexual nudity
brief scenes of sexual violence or verbal references to sexual violence
discriminatory language or behaviour
drug taking

Wake Up Call includes strong violence and drug taking. For example the scene which includes the main character, Rob Walker, wiping away a line of referenced cocaine on the kitchen counter followed up a series of close ups whereby Rob is handling pills. The strong violence is referenced at the end of film with a close up of the wound.
Whilst it could be argued that Wake Up Call does not include many certification guidelines for a 15 rated film, there are aspects of the violence that a 12 rated film is strongly opposed to.